Apple Arcade
'Sneaky Sasquatch Dance Party''
I led motion design on this festive Apple Arcade spot starring everyone’s favorite woodland troublemaker, Sneaky Sasquatch. The piece played across 742 stores in 24 countries, transforming holiday storefronts into a shared stage where characters, outfits, and playful moments from the game came alive through dance.
With a global audience in mind, we centered the concept on a universal idea: celebration through movement. The result is a vibrant burst of personality and rhythm designed to feel joyful, welcoming, and instantly understood wherever viewers encountered it.
The piece was adopted for several Apple retail formats and placements.
Video Wall
Youtube
Screensavers and Attract Bay Displays
Selected frames from the design process that shaped the energy and visual rhythm.
In addition to creating the animation piece, we developed a set of guidelines to ensure the character is represented consistently and at the highest quality. The render examples below illustrate different levels of visual detail.
- 2d flat art for On-store key art provided by developers, game trailers, and single-game ad banners
- 3d cel-shaded model for Custom trailers and game trailers
- Fully textured 3d model for live-action films and custom Arcade Key visuals.