For Tiffany & Co.'s flagship store reopening in New York, I helped develop the motion concept for a projection-mapped facade activation with Golden LA. We explored a handful of "what if" directions: a building built from a single diamond, a diamond inside a box, the entire structure wrapped in Tiffany boxes, and an x-ray view into the department store where the animation could evolve into something more magical, like giant ornaments rolling through and filling each floor. Since projection mapping only reads correctly from one vantage point, I used Cinema 4D to match the building's best viewing angle and composited the designs against it.