Traditional Medicinals
'Take a Closer Look'
I animated and composited this three-spot campaign for Traditional Medicinals ("Take a Closer Look," "Breathe Deep," "Relax") at Scholar. The concept placed illustrated characters into real macro footage of daisies and leaves, built around a simple idea: this tea feels comforting whether you're a hiker, a base jumper, or a cave explorer. I took elements from the cel animation team and composited the characters into the live footage, matching camera movement and lighting so the illustrated and live-action worlds felt like one place.
Full credits and more: here
